What is a Pitch Deck presentation?
It’s a brief presentation that provides investors, customers, banks, partners, an overview of your Business Plan.
Do you need one?
As a start-up looking for investment, you will need a pitch deck presentation. It is expected you will have one so make sure you are prepared!
1. Don’t have more than 10 slides; that’s the average attention span.
2. Have only one idea per slide.
3. Be consistent, don’t use a variety of fonts.
4. Try to limit the usage of bullet points.
5. Use large fonts, 30 or more.
6. Use visuals, people tend to remember pictures more than words. It is also quite difficult to read and listen at the same time.
7. Keep it simple, to the point and engaging.
8. Keep it short.
My recommendation for the 10 slides
1. Cover Page – add your logo, business name, tagline and your contact info (name, address, email and phone number).
2. Summary – summarize all the information before you present it.
3. Team – highlight all the skills, qualifications, experience in the field etc. Remember, investors invest in the team not just the product!
4. Problem – what is the problem you are trying to solve?
5. Solution – the amazing solution you found to fix the problem. It’s also a good time to show the product if you have one.
6. Milestones/Projections – it is difficult to forecast financials for start-ups if there is no historical information. Show the milestones you’ve achieved so far and the planned milestones.
7. Market size – try to research and add relevant/real information.
8. Competition – give details of your main competitors.
9. Business Model – eg revenue streams and timeline.
10. Investing – if you already had some investment give details of what you’ve done with the money. Or if you’ve invested your own money, highlight that, investors love to hear you are taking a risk too. End it with a punch and give them something to think about for days!
Make sure you are prepared!
Most people find it hard to get up in front of people and present. Just rehearse beforehand, ideally in front of people and record yourself, you can learn a lot.
Tips when making the presentation
- Pitch solo. Multiple people make it confusing and distracting
- Make it personal and engaging. Investors are people too, make the problem relevant to the investors so they relate to you.
- Use the 30 seconds elevator pitch at the beginning to summarise your pitch. If you can’t sell your business in 30 sec, you’ve already lost!
- Keep your eyes on the time, don’t go over. If you only have 5 min, rehearse at home to get across all the information you need to in the allocated time. Don’t rush through it though, they will not remember anything!
- Be confident and don’t use words like ‘I think’, ‘I believe’, ‘maybe’. If you don’t believe in yourself, they won’t believe in you either, it’s that simple!
- Don’t look at the presentation! You lose eye contact and disconnects you from the audience.
- This is an important one: Don’t joke! It really can backfire if nobody laughs so it’s safer not to. Unless you are Michael Mcintyre!
- Don’t teach them! They might not be experts in the field but they don’t want to be taught either. They are there to see if there is an opportunity for them.
- Have a punchy, concise and clear ending and leave them with something to think about for days.
- Prepare yourself for questions. You won’t know all the questions you will be asked but most questions would be obvious.
- Know your financials, it’s your business after all, you must know it.
- Have an exit plan; They will ask you, and remember! They will want a minimum of 10 times return on investment in 3-5 years!
My final advise is not to put too much pressure on yourself and BE YOURSELF! Because investors invest as much in you as in the product/service and they want to know YOU!
Good luck everyone! Get in touch if you have any questions!
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